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Sydney Sweeney’s ‘Great Genes’ Ad Goes Viral — But Sanger’s Eugenics Still Gets a Pass

Refrina
An American Eagle Outfitters store is seen in a shopping mall in Manassas, Virginia, on Feb. 13, 2024. A recent ad campaign by the retailer featuring actress Sydney Sweeney drew online attention for its wordplay on “jeans” and “genes.”

The outrage machine fired up over American Eagle’s advertising slogan — but not over Margaret Sanger’s own words about “bad stock” and racial targeting.

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